Research
Go beyond support tickets — validate hypotheses, run Simulations, and interview real customers.
Research tools let you go proactive: test a hypothesis against your existing evidence, run a Simulation with AI personas, or run structured interviews with real customers — each suited to a different kind of question.
| Tool | Use it when… | Speed |
|---|---|---|
| Tests | You already have conversation data and want to check a specific belief against it | Seconds to a minute |
| Simulations | You want a fast, directional read from a simulated audience before committing to real research | Minutes |
| Interviews | You need real qualitative depth from actual customers or prospects | Hours to days, depending on response rate |
A natural order: validate what you already suspect with a Test, sanity-check a new idea with a Simulation, then go deep with real customers via an Interview once you know what to ask.
Frequently asked questions
What's the difference between a Test, a Simulation, and an Interview?
Which research tool should I start with?
Do I need existing conversation data to run a Test?
Are Simulation respondents real people?
In this section
Tests
1 article
Validate a hypothesis against the evidence Synthight already has from your conversations.
View allSimulations
5 articles
Run a simulated survey against an AI-generated audience before you ever talk to a real customer.
View allInterviews
5 articles
Run structured, AI-moderated interviews with real customers over a shareable link.
- Interviews overview
- Creating an interview
- Building an interview flow
- Sharing an interview and collecting responses