Managing saved audiences

Reuse a target audience across multiple Simulations instead of rebuilding it each time.

Last updated: 1 min read
reusable simulation audiencemanage target audiencessaved persona segment

If you run simulations against the same audience repeatedly, save it once and reuse it.

Where to manage them

Sidebar → Research → Simulations, then the Audiences tab — or the Manage Audiences option from a simulation's menu. You'll see every saved audience listed, with Create New Target Audience to add another and Edit / Delete Audience on existing ones.

Creating one

Give it an Audience Name and optional description, then configure the same demographic fields covered in Building your target audience — age range, gender, location, income, education, occupation, industry, interests, and any additional traits.

Using a saved audience

When building a new simulation, the Target Audience step lets you pick a saved audience instead of starting from scratch.

Next steps

Frequently asked questions

Where do I manage saved audiences?
Sidebar → Research → Simulations, then the Audiences tab, or the Manage Audiences option from a simulation's menu.
What do I configure when creating a saved audience?
An Audience Name and optional description, plus the same demographic fields used when building a target audience — age range, gender, location, income, education, occupation, industry, interests, and any additional traits.
Can I use a saved audience when building a new Simulation?
Yes — the Target Audience step lets you pick a saved audience instead of starting from scratch.

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